Shopping Agent
DigitalGenius's Shopping Agent brings agentic commerce to your own website, helping shoppers discover, compare and choose the right product for them through conversation, then add it to their cart without leaving the chat.
The Shopping Agent is made up of the core product advice journey in the chat, plus complementary features that encourage shoppers to start that journey:
| Feature | What it does | Documentation |
|---|---|---|
| Shopping Agent conversation | Shoppers ask about products in the chat and get advice and recommendations. | The Shopping Agent conversation |
| Product page components | Questions, buttons and tabs on your product pages that open the chat about the product being viewed. | Headless SDK Components |
| Campaigns | Targeted messages, with products attached, that open the chat when clicked. | Campaigns |
| Welcome screen | Current product, trending products and popular questions shown when the chat opens. | Welcome Screen |
| Add to cart | Adds a recommended product to the shopper's cart from the chat. | Add to Cart |
| Product comparison | Compares two or three products side by side in the chat. | Product Comparison |
The Shopping Agent conversation
The core Shopping Agent journey takes place in the chat. A shopper asks a question about a product, or asks for help choosing one, and the agent replies with advice. For example:
- "Is the Larkspur Trail Shoe waterproof?"
- "I need a gift for my dad who likes hiking."
- "What's the difference between these two jackets?"
Alongside its answer, the agent can show the products it recommends in a product carousel. Each card shows the product's image, name and price, and shoppers can pick a colour or size, select several products at once, or go to the product page.
Impressions and conversions are tracked for the products the agent shows, so you can see how often its recommendations are seen and how many lead to a sale.
Ways into the Shopping Agent
The features below encourage shoppers to start a Shopping Agent conversation. Each one tells the agent where the shopper started and, where available, which product they were looking at, so the agent can answer about that product straight away instead of asking which one they mean.
Product page components
Product page components are small pieces of UI you add to your product pages. When a shopper clicks one, the Genius Chat Widget opens and starts the conversation with their question and the product they're viewing.
| Component | What the shopper sees |
|---|---|
| Embedded Prompts widget | A panel of suggested questions and a text box. Picking a question or typing one opens the chat with it. |
| Help Me Choose widget | A Help me choose tab on the edge of the page, or a floating button, that opens the chat about the current product. |
| Button app | A set of question buttons. Clicking one opens the chat with that question. |
| Embedded Chat widget | A chat panel on the product page itself. The conversation, including product recommendations, stays on the page instead of opening the chat widget. |
Campaigns
Campaigns are targeted messages shown on your site when conditions you choose are met, such as the page the shopper is on, how long they've been browsing or what's in their cart. You can attach products to a campaign, which are shown as a carousel in the message.
When Launch widget when campaign is clicked is enabled, clicking the campaign opens the chat and passes along the campaign's message and products, so the agent can pick up the conversation about those products.
Welcome screen
The welcome screen is shown when a shopper opens the chat before a conversation has started. Three of its sections can lead into the Shopping Agent:
- Current product (Shopify only): a "You're viewing" card for the product page the shopper is on, with an Ask anything about the product button.
- Featured products: a carousel of products you choose, headed Trending now by default, such as bestsellers or seasonal picks. Tapping a product starts a conversation about it, unless the section is set to open the product page instead.
- Popular questions: a list of questions you choose. To lead shoppers into the Shopping Agent, include product questions such as "Help me find a gift" or "Which jacket is best for hiking?" alongside service questions such as returns.
Add to cart
Product carousels can show an Add to cart button, so shoppers can add a recommended product, in the colour and size they've picked, to their cart without leaving the chat. A confirmation appears once the product is added.
Add to cart works automatically on Shopify stores. For other platforms, such as Salesforce Commerce Cloud, Magento or a custom storefront, your DigitalGenius team can set it up for your store.
Product comparison
When a shopper is deciding between products, the agent can show two or three of them in a comparison table, with the products side by side and details such as material, fit or availability compared row by row.
Updated about 11 hours ago